MARKETING & ADVERTISING DESIGN

THE ANNUAL MARKETING CAMPAIGN GENERATED OVER 18.2 BILLION IMPRESSIONS.

(Donated media valued at over $17 million. Based on 2025 Campaign Figures)


2025 BRAND IDENTITY REFRESH:

FITZ Creative spearheaded a comprehensive refresh to strengthen brand recognition and reenergize the visual language of this beloved cultural event.

DELIVERABLES: Print & digital advertising, out of home (times square, taxi-tops, taxi-TV) , web design, social media campaign, event signage and overall brand look and feel.

 
logo animation

EVENT DECOR & SIGNAGE:

FITZ Creative developed the overall look and feel for over 50 events held in and around the South Street Seaport.

 

2024 Campaign


For the 2024 Festival, FITZ Creative developed a campaign to appeal to foodies’ love of NYC and desire to do good.

DELIVERABLES: Print & digital advertising, out of home (times square, phone kiosks, taxi-tops) , social media design, event signage guidelines and brand look and feel.

 
 

2020 MARKETING OVERVIEW:

 

2019 MARKETING OVERVIEW:

 
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